One Author's Life: A Personal Blog

Writing Tip: Crafting a Speech

April 4, 2013

My Dad is a retired marketing executive at General Electric, and he used to tell me that a good speech is constructed of three parts: "First, tell the audience what you're going to say. Second, say it. Third, tell them what you just said." When he gave me this advice for the first time, I was perhaps fourteen years old and thought it was the goofiest thing I ever heard. Translating it from Army-speak or whatever it was, I realized he meant that every speech has a beginning, middle and end. The rest is called rambling. If Dad's mantra doesn't work for you, try it this way: "I'm here tonight to speak about...." Then, tell the story. Then re-cap with, "And that's why I'm here tonight. Thank you very much for hearing what I have to say about...." This is a great organizational tool. I return to it when I'm working on a speech and I realize I'm all over the map, or I'm trying to make too many points. Just another example of "Father knows best." Thanks, Dad.


  1. April 5, 2013 9:56 AM EDT
    Yeah. I think Shellie Rushing Tomlinson just shoots for that rambling part and she's the best of speakers!
    - karenzach
  2. April 5, 2013 10:28 AM EDT
    Agreed! But Shellie has a special talent. Not many people can do what she does.
    - Amy Hill Hearth